“One mega breach can be worth 50 smaller attacks,” said Kevin Haley, director, Symantec Security Response. “While the level of sophistication continues to grow among attackers, what was surprising last year was their willingness to be a lot more patient – waiting to strike until the reward is bigger and better.”
In 2013, there was a 62 percent increase in the number of data breaches from the previous year, resulting in more than 552 million identities exposed – proving cybercrime remains a real and damaging threat to consumers and businesses alike.
“Security incidents, managed well, can actually enhance customer perceptions of a company; managed poorly, they can be devastating,” wrote Ed Ferrara, VP and principal analyst, Forrester Research. “If customers lose trust in a company because of the way the business handles personal data and privacy, they will easily take their business elsewhere.”
Defense is harder than offense
The size and scope of breaches is exploding, putting the trust and reputation of businesses at risk, and increasingly compromising consumers’ personal information – from credit card numbers and medical records to passwords and bank account details. Each of the eight top data breaches in 2013 resulted in the loss of tens of millions of data records. By comparison, 2012 only had a single data breach reach that threshold.
“Nothing breeds success like success – especially if you’re a cybercriminal,” said Haley. “The potential for huge paydays means large-scale attacks are here to stay. Companies of all sizes need to re-examine, re-think and possibly re-architect their security posture.”
Targeted attacks were up 91 percent and lasted an average of three times longer compared to 2012. Personal assistants and those working in public relations were the two most targeted professions – cybercriminals use them as a stepping stone toward higher-profile targets like celebrities or business executives.
How to maintain cyber resiliency
While the increasing flow of data from smart devices, apps and other online services is tantalizing to cybercriminals, there are steps businesses and consumers can take to better protect themselves – whether it be from a mega data breach, targeted attack or common spam. Symantec recommends the following best practices:
- Know your data: Protection must focus on the information – not the device or data center. Understand where your sensitive data resides and where it is flowing to help identify the best policies and procedures to protect it.
- Educate employees: Provide guidance on information protection, including company policies and procedures for protecting sensitive data on personal and corporate devices.
- Implement a strong security posture: Strengthen your security infrastructure with data loss prevention, network security, endpoint security, encryption, strong authentication and defensive measures, including reputation-based technologies.
- Be security savvy: Passwords are the keys to your kingdom. Use password management software to create strong, unique passwords for each site you visit and keep your devices – including smartphones – updated with the latest security software.
- Be vigilant: Review bank and credit card statements for irregularities, be cautious when handling unsolicited or unexpected emails and be wary of online offers that seem too good to be true – they usually are.
- Know who you work with: Familiarize yourself with policies from retailers and online services that may request your banking or personal information. As a best practice, visit the company’s official website directly (as opposed to clicking on an emailed link) if you must share sensitive information.